Develop and implement comprehensive marketing plans for IT products and services, considering target audience, competitive landscape, and business goals.
Conduct market research to identify trends, customer needs, and competitor activities within the IT industry.
Collaborate with product management teams to understand the features, benefits, and value propositions of IT products or services.
Create compelling marketing content such as brochures, white papers, case studies, website content, and blog posts that resonate with IT professionals and decision-makers.
Drive lead generation activities, including email marketing campaigns, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and events.
Work closely with sales teams to develop marketing collateral, sales presentations, and sales enablement tools to support the sales process.
Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and tactics for maximum ROI.
Establish and maintain relationships with industry influencers, IT media outlets, and key stakeholders to increase brand visibility and thought leadership.
Collaborate with digital marketing teams to leverage online channels effectively, including website optimization, content marketing, social media engagement, and online advertising.
Stay up to date with industry trends, emerging technologies, and best practices in IT marketing, and apply that knowledge to drive innovative marketing initiatives.
Job Types: Full-time, Regular / Permanent, Fresher
Salary: ₹10,000.00 – ₹15,000.00 per month
Schedule:
Supplemental pay types:
Ability to commute/relocate:
Experience:
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