Job Description: . Gain an in-depth knowledge of a client’s website architecture, business model, and online marketing strategy
. Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements
. Create project plan and project roadmap with clear outcomes
. Design customized solutions and technical tag implementation strategies
. Setup the platform in Adobe Launch
. Generate customized web analytic collection code and assist with its implementation and deployment directly on the site or through tag management platform
. Support client’s developers and third parties throughout the implementation process
. Validate and debug implementation and follow through on issues until resolved
. Light manipulation of JavaScript as needed to customize web analytic solutions
. Advise key stakeholders and drive client success based on clients most important business drivers
. Provide expert services on data sources, data connectors, report builders, heartbeat tracking, app setup (acquisition links, push notification, triggers, etc.,)
. Help setup integration across other Adobe experience cloud products and external products
. Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
. Communicate confidently and proactively with customers throughout the project life cycle
. Manage multiple client engagements simultaneously
. Manage customer expectations appropriately and keep projects on schedule and within scope
. Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
. Work to educate clients on the best practices in relation to their specific industry and key business requirements
. Keep accurate daily records of client billable time
. Technical writing and PowerPoint presentation creation Additional Responsibilities:
. Act as a technical lead point of contact with Digital Marketing Consultants
. Innovation is the key for Sr Consultants. Ideate and work with different teams to deliver new solutions
. Support additional team members by mentoring and teaching
. Work closely with the Quality Assurance team to ensure professional delivery of technical implementations
Key Skills: . 8+ yrs. of overall experience working in web analytics or a related field
. Bachelor’s/Master’s degree in Computer Science with equivalent work experience
. Solid understanding of online marketing, tools and technology
. Strong understanding of HTML and web protocols
. Strong-to-advanced JavaScript skills
. Passion for the internet domain and use of technology to solve business problems
. Solid understanding of general business models, concepts and strategies
. Must be self-motivated, responsive, professional and dedicated to customer success
. Possess an innovative, problem-solving, and solutions-oriented mindset
. Exceptional organizational, presentation, and communication skills- both verbal and written
. Demonstrated ability to learn quickly, be a team player, and manage change effectively
. Extensive knowledge of Microsoft Office
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