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Telecommunications
Cyient Inc Hiring For Senior Marketing Manager – Telecom Services Industry at Hyderabad / SecunderabadTelangana Full Time
Job Description
Cyient is a global engineering and technology solutions company.As a Design, Build, and Maintain partner for leading organizations worldwide, we take solution ownership across the value chain to help clients focus on their core, innovate, and stay ahead of the curve. We leverage digital technologies, advanced analytics capabilities, and our domain knowledge and technical expertise, to solve complex business problems.
With over 15,000 employees globally, we partner with clients to operate as part of their extended team in ways that best suit their organization’s culture and requirements. Our industry focus includes aerospace and defence, healthcare, telecommunications, rail transportation, semiconductor, geospatial, industrial, and energy.
Job Description
TheMarketing Manager iscritical to theevolutionofCyient’s marketing organization, focusing on implementing BU-specific (industry vertical) or Services-specific (horizontal or cross-industry capability or solution areas) marketing initiatives. Marketing managers liaise with industry or service line colleagues for pipeline creation, and conversion, and customer engagement. This global role will be a pivotal change agent and help establish marketing as a catalyst to drive market adoption and accelerate growth. We are looking for someone who can support the commercializationstrategy,creatingandexecutingintegratedmarketingprogramsthatdrive relevance,createaccess,andcapturevalueacrossmultipleservicelinesandindustries.Theideal candidatewillbringinspirationalandenergizedleadership,anambitiousspirit,andbest-in-class marketing practices.
- Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion
- Develop the positioning framework for a product, platform, or software-based service lines across industries
- Collaborate with business line, service and solution, marketing, and sales teams to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects
- Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs
- Createandlaunchcontent-ledthoughtleadershipprogramstocreatebrandawareness and demand generation
- Utilizeanalyticstoenhancecustomersegmentationandestablishmetricstoevaluateand track existing and new programsContribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement)
Skills & Experience
Digital Marketing, Marketing Initiatives, Marketing Strategies, Online Marketing Strategies
Cyient is an Equal Opportunity Employer.
Cyient recruits, employs, trains, compensates, and promotes regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran status, and other protected status as required by applicable law. We are proud to be a diverse and inclusive company where our people can focus their whole self on solving problems that matter.
