Mindtree Limited Hiring For Industry Marketing Head, Telecommunications, Media & Technology at India ,  Full Time

Job Description

The role is the head of business / field marketing for the telecom (or communications), media and technology (CMT) industry unit at Mindtree. The business / field marketing leader is at the forefront of enabling the global markets team with appropriate communications, messaging, artefacts, and marketing plans, to augment their efforts. The comms., media and technology global markets team is focused on creating value for clients through a focused approach of domain and consulting, selected product partnerships and future-ready technology capabilities. The overall comms., media and technology industry group is one of the largest industry groups at Mindtree. The role will report into industry marketing leader and is based out of Mindtree HQ in Bangalore. Roles & Responsibilities

1. Develop the go-to-market, marketing, and communications (internal and external) strategy and execution plan for the industry group
2. Build a powerful and differentiated global brand at the corporate, industry, capability, and geographic levels
3. Own brand building and market positioning, content and campaign development, demand generation, lead nurture and sales enablement for the industry group
4. Have a passion for marketing technology, an entrepreneurial spirit, a deep understanding of modern marketing tactics and a get it done attitude
5. Work closely with leadership and drive consensus to develop comprehensive marketing plans
6. Design and execute programs that will drive the strategic goals of the industry group
7. Own the Account Based Marketing initiatives for the industry group
8. Spearhead the deal support through the life cycle to ensure the Global Markets teams is equipped with necessary tools across the sales cycle

Requisites:

1. Excellent written and oral communication skills, and stakeholder management skills
2. Working knowledge or direct experience in any of the technology industry, most preferably technology, media & telecom
3. Ability to target clients and segments, create and curate relevant content and build robust plans
4. 10+ years IT services business marketing experience
5. Customer centric and experience driven approach to marketing
6. Experience building multi-channel integrated marketing programs including, website and digital assets, paid media, events, sales enablement and others
7. Marketing technology and automation enthusiast(Marketo, Salesforce a plus)who strives to scale effectively and quickly while maintaining quality
8. High energy self-starter, passion & enthusiasm for marketing and ability to deal with chaos
9. Masters qualification

Job Type

Full Time Location

BANGALORE Mandatory Skills

Years of Experience

12 to 18 Years