Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Professional Experience
Experience of devising and driving marketing strategy for the company
Preparing marketing budgets, judicious spending
Experience of managing a 2 to 3 member teams, working with cross functional teams.
Developing collaterals-internal, external, creation of corporate videos.
Event management, exposure-domestic and international exhibitions.
Branding, in-bound and out-bound marketing.
Experience of Web based marketing, social media driven marketing.
Written and verbal communication skills, presentation skills.
Proficiency in use of MS office tools, Visio and other multi-media tools required for collateral creation.
Proven experience in developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity.
Experience with marketing automation and CRM tools .