Location: Mumbai
ABOUT UNILEVER:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
Business Context and Main Purpose of the Job
South Asia is undergoing a rapid transformation underpinned by digitization, changing the market dynamics across sectors and leading to fragmentation of consumer choice, new channel shifts and the creation of service ecosystems. For example, the Direct-to-Consumer (DTC) channel is now leaning towards a directly addressable market of $100 Bn by 2025, courtesy of almost 200 million new online shoppers in India.
The consumer journeys have become complex and interconnected. Our consumers are changing at a faster pace than ever fuelled by all pervasive digital tech. This has had and will continue to have an impact on how consumers interact with brands, how they shop and where they shop. Winning in the new era would require differentiated capabilities and an ecosystem led approach. This change is driven by interaction of consumer data with intelligent tech which can make sense of it and as an outcome build experiences which are far more intuitive, immersive and personalized.
The ecosystem in which our HUL brands operate has evolved rapidly as well. Digital channel sales are currently contributing to 7.6% of overall HUL turnover (5.4bn EURs) and growing at a rate of 80%+ YoY with an ambition to reach 14% contribution by 2023. Media spends are 400mn EUR and digital platforms itself contributes to 25%. We now have 50+ consumer facing digital assets and DTCs have grown from 4 to 14 in just the last year. While consumer expectations have increased manifold, the marketer’s job has become increasingly challenging.
HUL’s consumer + corporate tech team digital marketing, advertising and commerce platforms for India’s largest brands like Lakme, Pond’s, Surf, Dove, Tresemme with millions of consumer interactions and thousands of orders every day. We drive some of the most innovative projects in the world in fields like Direct2Consumer Tech, CX design, AdTech, MarTech, BeautyTech, Chatbot, Social Commerce and Machine Learning. As the winners of MarTech India 2021 Gold Trophy and multiple recognitions within Unilever, the magic is just getting started. Additionally, our team also manages corporate platforms to deliver best experiences and efficiencies across these functions.
This growing team is looking for enterprising individuals who are passionate about shaping the this rapidly evolving consumer landscape in India and lead some pioneering industry redefining initiatives. Many of these initiatives will individually culminate into massive transformational programs from an organizational construct and will have an impact across people, technology, and processes in marketing, CMI, media, data & analytics and IT. One of the key enablers to land such programs is to ensure there is a strong technology leadership in place that works closely with the central CMI / Marketing teams on enterprise planning and deployment. The other key enabler is to ensure these capabilities are fit for purpose, technologically robust, future proofed, and for the teams to work closely with brands to ensure the programs are landed, deployed, and adopted in market.
The Consumer Lead part of the role entails partnering with the Category’s Digital and ECommerce leads across the South Asia BUs to deliver and support competitive growth of digital channels for reach, commerce and returns. It is expected to shape the technology strategy for consumer experience landscape via a future-fit, feature-rich tech stack which enables:
Digital strategy building
On-ground activation
Content ecosystem (with shoppability)
Commerce (DTC, Social) ecosystem
Advanced consumer engagement like BeautyTech, 1:1 marketing, Omnichannel CRM, Gamification, AR/VR/Metaverse etc.
First data based re-targetting and personalization
Consumer Analytics
Corporate Tech leadership role requires partnering with the Corporate Functions and HR leadership teams in HUL to help deliver innovative solutions to maximize Operations, productivity, resource utilization and service delivery.
SCOPE OF JOB
Area of responsibility*: South Asia- India
Functions / Sub Function: IT- Geography IT- Business partner for Consumer and Corporate
Service Lines: Marketing, E-Commerce, HR, Direct-to-Consumer
Legacy and Heritage: Marketing, HR
Number of Vendors: 25+
Main Accountabilities
The Key role of the IT Lead Manager is to partner and deliver key IT capabilities in consumer and corporate tech within area of responsibilities:
BUSINESS PARTNERING
Engage with business teams within his/her area of responsibility to communicate and scope the IT plan aligned with overall IT plan on Local and global projects
Play the role of “conscious keeper” on all new / existing changes in his/her area of responsibility. Should be a constantly aware of industry trends and guide the marketing & ecommerce organization appropriately
Drive business benefits / value realization on all key IT projects and changes as envisaged in business case
Build network with stakeholders, partners to gain organizational buy-in and support the delivery of these solutions.
Partner with Platform, Speciality Squads and other cross functional teams to identify and experiment market suitable capabilities and provide inputs to global design teams to tailor solutions for market modalities
Identify new opportunities for innovation (technologies, markets, partners, trends). Develop strategic briefs, presentation and analyses.
Understand existing processes and technologies and manage existing legacy applications and suggest a roadmap and transition plan in conjunction with product vision and roadmap.
Provides status updates and briefings on program status to key senior leaders including Division EVPs, Category/CCBT Heads, CMI, VP Digital
Creates awareness of digital capabilities and seeks opportunities for benefit maximization (usability, exploitation)
Systematic appraisal, evaluation and management of the portfolio of brand digital projects in support of brand strategies.
TECHNOLOGY & DELIVERY
Architect the enterprise-wide marketing and advertising technology vision, strategy and roadmap in conjunction with Enterprise Architecture, Data Architecture, Infrastructure, Business, Product and other departments.
Identify and drive implementation of technology solutions (build vs. buy) that drive operational efficiencies in alignment with product vision.
Provide strategic direction for the integration of marketing technology products with other technologies and platforms.
Build highly motivated and talented team. Attract and retain top talent to serve as platform and solution engineers within the team. Define resource capacity plan. Coach on leadership development, technology solutions and issue resolutions. Actively and effectively communicate across teams and all key stakeholder groups.
Contribute to thought leadership, writing, blogging and speaking around Martech space.
RESILENCE & COMPLIANCE
Align with Unilever standard operating practises like DevOps, CXX, Privacy risk assessment, GDPR/PRPB governance & compliance framework
Support Execution of 1P compliance and Cybersecurity initiatives within area of responsibility
Direct Reports
Unilever FTE: 1 WL2B, 1 WL2A
Vendor: 20-30 3P consultants
Key interfaces within area of responsibility:
Brand, Media and CMI teams
ECommerce team
Digital Hub
HR, Corporate Comms teams
Central and Branch Legal leadership
Tech Vendors and Service Providers
Global Consumer Technology team
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