What You’ll Do
Manage Digital Owned & Earned touchpoints:
Social media platforms (FB and Instagram):
Email / SMS via Campaign management tool (execution by 3rd party):
Digital Guidance:
Planning & Project Management:
Ensure all digital touchpoints as part of customer journeys, always-one content- and campaign calendar are planned and executed in time by working with agencies and in-house specialists.
Lead the paid media planning
Facilitate Process Adoption for Digital Activities
Understanding how CRMs work and their importance
Create Communication for Collateral, Website, Social, Customer Messaging and other Digital Touchpoints.
What You’ll Need To Succeed
Relevant Degree or equivalent
5+ years prior work experience in a related functional role
Ideally worked in an agency environment servicing brands and marketing clients
Proven experience with Data-driven marketing experience. Preferable Adobe experience for campaign management
Knowledge of CMS and optimisation tools for A/B and multivariate testing
Experience in measuring and analyzing online marketing campaigns (preferably Google Analytics)
Passion for the digital world and its implications for business and for inspiring action in others
Self-driven and motivated to add value to the team
Strong communication and project management skills by working closely with creative teams
Ability to cope with change and to work within an agile environment
Well versed in Influencer Strategy & Digital Media deployment
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