Springer Nature Technology and Publishing Solutions Looking for Business Analyst at Pune, Maharashtra, India Full Time

Springer Nature Technology and Publishing Solutions, is the technology and publishing solutions arm of the Springer Nature Group. We leverage our insight in the publishing domain and acquire, produce and deliver content across media and markets using our Technology and Publishing Solutions. With a focus on technology driven solutions and deep insight in the publishing domain, Springer Nature Technology and Publishing Solutions offers a range of services that help our Group brand acquire, produce and deliver content in the most efficient ways possible. We are ISO 9001 certified, driven by over 1000 professionals in Technology, Research & Analysis and Marketing shared services.We are proud to be an equal opportunity employer. All applicants will be considered for employment on the basis of merit alone, without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Purpose of the Role

Enable and expedite the adoption of marketing technology tools across Research Marketing by advocating a data-driven approach to campaign architecture and endorsing automation best practice principles.

Responsibilities

• Define business requirements of the marketing teams using interviews, document analysis, requirements workshops, business process descriptions, use cases, business analysis, and workflow analysis,
• Support the Marketing teams with analysis, troubleshooting, and recommendations focusing on all parts of the marketing lifecycle and strategy as well as keeping track of the big picture
• Coordinating or involvement in testing sessions for new technical developments providing a business point of view
• Propose and drive tactical and strategic improvements in Marketing technology operations as well as leading special projects
• Drive exploratory data analysis, helping to design experiments that are customer focussed and data-informed
• Work to help stakeholders access and understand all relevant marketing KPIs in their reports and dashboards and evaluate the efficiency of marketing campaigns.
• Communicate to the development team how the requirements are aligned with the business needs, goals and vision
• Keep a constant and proactive eye out for potential improvements in analytics processes, data quality, and data sources/tools,
• Represent the marketing technology team in various cross-functional groups.

Key Relationships

• Marketing Analytics
• Marketing Operations
• Marketing Strategy
• Marketing Planning
• Global Business Systems
• Project Data

Responsibilities

Eligibilities: