Sterison Technology Private Limited Looking for Business Development Executive – IT Industry at Nagercoil, Tamil Nadu Full Time

Marketing and Sales Lead is responsible for creating and executing strategies to increase sales and build the brand of the company. This individual will need to have strong knowledge of the software industry, and will be responsible for developing and implementing marketing campaigns, creating sales materials, participating in trade shows and conferences, and managing the budget for marketing and sales activities. The Software Company Marketing and Sales Lead will work closely with the sales team to ensure that the company’s products are being effectively marketed and sold. This individual will need to have excellent communication and organizational skills, and will be responsible for monitoring the performance of marketing and sales activities. Should be really good in achieving revenue targets.

At least 3 – 6 years of experience in the Industry.

Responsibilities and Duties

• Lead the development and execution of marketing and sales strategies for the company.
• Analyze customer insights and market trends to identify new growth opportunities.
• Develop and manage marketing and sales budgets.
• Develop and implement customer segmentation strategies.
• Develop pricing strategies to maximize profit and customer satisfaction.
• Oversee the development and implementation of marketing campaigns, including digital and traditional media.
• Manage and track customer leads, customer feedback, and customer engagement.
• Monitor and analyze customer feedback to inform product development.
• Develop customer loyalty and retention programs.
• Monitor and analyze competitor activities and products.
• Oversee the implementation of customer relationship management (CRM) software.
• Coordinate customer events and trade shows.
• Lead the development of customer-focused materials, such as presentations, brochures, and web content.
• Develop and maintain relationships with key partners and vendors.
• Monitor and report on sales performance and customer satisfaction.
• Train and coach sales and marketing

Required Experience, Skills and Qualifications

• Proven experience in IT company sales and marketing.
• In-depth understanding of IT company products and market dynamics.
• Ability to develop and execute strategic plans for IT company sales and marketing.
• Excellent verbal and written communication skills.
• Strong analytical and problem-solving skills.
• Excellent organizational and time-management skills.
• Ability to work under pressure and meet deadlines.
• Proficient in MS Office and CRM software.
• Knowledge of digital marketing and social media strategies.
• Creativity and out-of-the-box thinking.
• BSc/BA in marketing, business administration, or relevant field.

Job Type: Full-time

Salary: ₹5,000.00 – ₹10,000.00 per month

Schedule: